MANAGING PLAN ASSIGNMENT Term Paper Example | Topics and Well Written Essays - 3500 words

MANAGING PLAN ASSIGNMENT - Term Paper Example Then in 2009, Nokia and Blackberry launched new online application stores. Presently, the mobile application spaces are available across all the platforms through a global basis. As per industry research done by Getjar the whole number of application downloads grew at 92%, CAGR to an approximate 50 billion downloads per year by 2012. This is mainly due to the growing number of users being engaged and becoming active application users. In this study marketing strategy of an mobile apps has been developed considering different environmental factors, extent market competitiveness and company’s internal and external factors. Product analysis The mobile Application market is a rapidly growing market. These applications are simple programs that can be downloaded easily. Now the usage of mobile applications on smart phone devices is enhanced. Different mobile applications are also used by the renowned restaurant chains for their integrated services and promotional purpose. It helps t hem to stay ahead in the competitive market. The new APP product is â€Å"Easy Food†. It is going to launch in the U.S. market. Mobile marketing includes the process of using mobile medium to communicate marketing information with the customers. That means it will provide easier access to get information about the location, menus, and promotional deals of the restaurant. Customers can order their food with this application directly or by using the Facebook pages or other online sites of â€Å"Easy food†. It is a user-friendly application. It offers the details of past orders, location and timing of restaurant, and also individual information about the restaurant. Best dish of the restaurant with feedback from other customers are also mentioned here. The competitors of this product are Chow Now, Tabbed Out, Dinner Connection, Uncorked, Go Pago and Belly. However, the product is now in an introductory stage, but its user-friendly application and innovative ideas will hel p it to capture the market in near future. External environmental Analysis External environmental analysis of the product will be done through Porter’s five force analysis and PESTEL analysis. Porters five force analysis Industry rivalry: There are several applications for restaurant can be found in the industry. Chow Now, Tabbed out, Dinner connection, Uncorked, Go Pago and Belly have already good presence and popularity in the market. As a result a good the customer base has also been created by these brands. However the users of these applications are mainly the youths who always had an urge to try something new. So in the starting it may go slow, but with the help of the unique applications, it can easily grab the market. Bargaining power of consumers: Most of the customers are the smart phone users. Eventually they can consider as tech savvy and financially well sound. The numbers of smart phone users are increasing as different mobile companies are started launching the ir own product. It will help â€Å"Easy food† to grab the customers. Bargaining power of suppliers: Here, the suppliers are considered as the software engineers. Uniqueness of the application will make it more appealing to the consumers. Deep knowledge over the subject and the enthusiasm to innovate something new will make the application stand among the competitors. Moreover it is not about onetime expenses the site needs continuous up gradation. Threats of substitutes:

Life of Taking Risks Essay Example | Topics and Well Written Essays - 1000 words

Life of Taking Risks - Essay Example In a real sense, risk-taking may provide an excellent opportunity for changing a life. Many successful stories of businesspersons, for example, tell how a significant risk is, to the overall prosperity. Therefore, it is crucial to understand, the benefits of taking a risk, when to take the risk, how, or even the challenges of taking a risk, as this paper will try to illustrate. By nature, the risk is scary and sends fear in many people. It exposes a person to uncertainties since it is difficult to tell what the results may be. On the other hand, equals a walk into unpredictable vastness where anything can happen, even the loss of life. There are many scenarios in life that involve risk-taking. While others are explicit, some simple, daily life things are hard to notice. When a person laughs, that person risks the perception to be a fool. When a person exposes his or her feelings, there is the risk of exposing the true self. Loving a person, on the other hand, is a risk since it is no t necessary to get love in return. Ultimately, living in this world is risking death. All these examples are primarily, meant to illustrate the sheer fact that life is full of risks to take. However, the question that should follow is, ‘Should risk be taken?’ Benefits of Risk Taking To get a life of desire, it is imperative to take positive risks. It is also equally beneficial to plan on how to take those risks. Negative risks are typically impulsive and driven by emotions. Before making a positive risk, it is necessary to take time to weigh events of risk-taking and its significance. The series of thoughtful events made before taking a risk act as a cushion from unnecessary and unforeseen repercussions. Firstly, risk-taking gives an opportunity to explore the talents and abilities of a person.  

Family Court of Western Australia Essay Example | Topics and Well Written Essays - 2000 words - 1

Family Court of Western Australia - Essay Example Court Officials and Counselling Service Staff of the Court gained new insights and skills in these very complex scenarios of family break-ups and litigation. The need to liase more closely with internal as well as outside service providers, such as counsellors, social workers, psychologists, and other experts, brought a greater feeling of common purpose and it was soon clear that a potential model of an integrated family court system was beginning to emerge. The Family Court of Australia was intended to be seen as a â€Å"helping court† with an informal and user-friendly approach, but this soon changed as formalising occurred naturally in response to intense emotional circumstances which would inevitably arise in cases of family especially where prevailing legal activities tended to result in adversarial stances on the part of litigants. It was felt that the system was still limited and the Family Court on its own could not achieve outcomes that would benefit all parties, but particularly the children. In view of the growing number of applications for divorce and threat of disintegration of society, it was felt that greater use should be made of professionals from the social sciences, including psychologists, social workers, and child specialists.

Business Cycle Properties and Marco Forecasting of the Australian Essay

Business Cycle Properties and Marco Forecasting of the Australian Economy - Essay Example Unemployment is a countercyclical variable but may also perform as a leading indicator of GDP. The prospects for Australia are encouraging. The country’s economy has sustained one of the longest, most progressive runs in the world as cited by the IMF, and despite the recent slump in housing prices, a slight rise in exports and relative weakness in the Australian dollar, the prospects appear encouraging for the country as its macroeconomic variables show stability even through the global economic crisis. Although interest rates had risen somewhat in the past, the government intends to continue lowering interest rates to encourage consumption spending, which according to this study will likely spur continued economic expansion. Introduction The health of the economy of any country is dependent upon the insightful and timely application of the appropriate economic policies by the governing authority. However, deciding on which policy to adopt and the manner in which it should be implemented are not easily discernible by mere intuition. Reliance on the measurement of certain macroeconomic variables is crucial to forecasting the possible directions the economy may take, whether the implemented policies are helpful in propelling the economy towards the desired goal, or whether they are detrimental to the economic welfare of the nation. This report provides a cursory examination of Australia’s macroeconomic variables and their behaviour, with the aim of determining their usefulness in providing insight into the future directions of the Australian economy, as well as their effectiveness as tools in discerning the appropriate economic policy to be adopted to ensure progress. Ten variables are specified consisting of productivity, investment, expenditure, and nominal variables, so as to determine their relationship to GDP as the measure of economic health and viability. During the course of the correlational studies, the nominal variables including broad mo ney supply, inflation, long-term and short-term interest rates, and currency exchange rates, were tested and found uncorrelated with GDP. As a modification of the original study by Fisher, Otto and Voss (1996), this study further sought to correlate the four aforementioned monetary variables with M3 in an attempt to determine whether or not they exerted any influence upon each other. It will be noted that interest rates and currency exchange rates were tools of monetary policy, while inflation rate is a vital price indicator, all of which are related in theory to money supply. The supporting graphs showing superimposed correlated variables are shown in the Appendices A to J, for both the quarter-to-quarter growth rates as well as the quarterly year-on-year (YOY) growth rates. Macroeconomic variables, their cyclicality and indicator properties Several macroeconomic and monetary variables exhibit cyclicalities as a result of their being correlated with the output. The following table shows the resulting correlational coefficients of each of the variables with their respective output. The first set of variables consists of monetary variables which are the subject of monetary policy employed by the government to control the money supply in the market, which in turn determines the inflation rate. Too much money chasing too few products usually results in accelerated

Analog and Digital Formats Essay Example | Topics and Well Written Essays - 500 words

Analog and Digital Formats - Essay Example Smith asserts that : . flexibility is one of the chief assets of digital information.   The bits of data can be recombined for easy manipulation and compressed for storage. Digital images will not degrade when copied as analog formats degenerate. Information in digital formats can over access and can be downloaded millions of times. The process of converting analog to digital format is known as â€Å"digitization†. It is also important to note that digital format is best used with electronic communication such as PCs, Ipods , DVD players, and other electronic equipment. The main function of digital recording is the conversion of the analog wave into a stream of numbers and records the numbers instead of a wave. Usually, a device known as analog-to-digital converter (ADC) does the conversion. However, a multimedia PC can also perform the conversion by using audio editing software. There are many formats that you can choose from such as Windows WAVE (.wav)  ,QuickTime Movies (.mov), RealAudio (.ra, .ram, .rp),MPEG Audio (.mpg) Moving Picture Experts Group MIDI (mid) Muscial Instrument Digital Interface, and Windows Media Audio (.wma). The choice of format determines delivery speeds, quality of sound, plug-ins required and size of the audio file. The quality of sound is affected by the sampling rate especially in analog-to-digital conversion. Certain distortions such as noise can happen if the sampling rate is not achieved. The website pctechguide suggests that ideal sampling rate in audio recording for personal use is 44.1 kHz .Due to the different formats available, some players cannot recognize the format, thus, programs like â€Å"codec’ can make this possible. There are many types of codec such as divx codec, avi codec, MPEG-Layer 3 codec depending on the user’s needs and preference. An important factor in converting analog to digital formats is compression. Compression enables your files to download quickly. Compression

Individual written analysis of case Essay Example | Topics and Well Written Essays - 1000 words

Individual written analysis of case - Essay Example In order to generate superior value for patients, Cleveland had evaluated the requirements of the patients in the first place, restructured the organisation in order to fulfil those requirements and developed information technology (IT) system (Porter and Teisberg 1-23). Critical Components of Cleveland’s Overall Strategy. According to the case provided, the three critical components of Cleveland’s overall strategy include innovation, culture and growth. Cleveland has made innovation in several areas like medical services. A few of its innovation comprise establishing world first heart transplant by implanting artificial heart and developing first computerised information registry on cardiac diagnosis among others. Furthermore, Cleveland remained much committed towards maintaining excellent team culture with outstanding administrative and interactive abilities (Porter and Teisberg 1-23). Where Cleveland Clinic Made Most Progress? Most of the progress of Cleveland was concentrated on the area of health system, organisational structure, patient satisfaction and information technology. In order to enhance the health system, Dr. Cosgrove, the CEO of the Clinic has started to rationalise the healthcare services across the system. The objective was to deliver appropriate care at the right place for each patient. As a part of rationalisation, several activities were undertaken, for example, obstetrics were shifted to community hospitals and psychiatry facilities were focused on one community area among others. Furthermore, Cleveland also improved the health system by increasing constancy and incorporation of care paths and by developing a common medical recoding system (Porter and Teisberg 1-23). Specially mentioning, the organisational structure of Cleveland has also improved considerably. In the year 2007, Dr. Cosgrove has reorganised every healthcare

Plato in Apology and Aeschylus in Eumenides Essay - 1

Plato in Apology and Aeschylus in Eumenides - Essay Example Charged with being an associate of the Thirty and with subverting the thinking of Athenians, Socrates was brought to trial in 399 BCE. Plato’s Apology is his account of the proceedings against Socrates and, in particular, Socrates’ oratory at trial in his own defense.1 Thus, the Apology must be understood in the context of dramatic social changes taking place in Athens, particularly, the restoration of the Athenian tradition of democratic rule, and a pogrom to drive from Athens any vestige of the radical thinking associated with the Thirty. So, when we speak of reactionary sentiment in Athens at the time of Socrates’ trial, we are speaking of the force of the newly-restored democracy to return the city-state to the tradition of democratic principles.2 Plato’s Apology and Aeschylus’ Eumenides both present the transition from an old order to a new one and, in different ways, embody the human condition of duality. Whereas in the Apology Socrates pleads his case by asking questions that probe the deeper recesses of the mind, Aeschylus presents us with characters who engage in spirited debate and accusation. Thus, we are presented with two very different definitions of and perspectives on the subject of justice. Yet the entire spectrum of motivation toward and contemplation of justice is addressed in both. Let us first look at Aeschylus’ work. In Eumenides, the third in Aeschylus’ Oreseias trilogy, Apollo leads Orestes to kill his mother, Clytemnestra, who had previously killed her husband and Orestes’ father, Agamemnon.